New year, New kit, New sponsor

In 2021, Laces turns ten. Whilst football is on hold right now, we are planning how we can give this huge milestone the celebration it deserves later this year.

But in the meantime, we have so much to be proud of! At the end of last year we launched our awesome new kit, designed by our sponsor Nomad. It was a long time coming (with the little matter of a global pandemic delaying the process) but it was SO worth waiting for. Our girls truly look and feel like the superstar ballers that they aspire to be. We’ve come a long way from our first kit back in 2011, which literally involved colourful Primark t shirts, stencils, spray paint and some rather unusual spelling of Hackney…

As part of the campaign we launched a limited number of jerseys on our online store, predominantly for our supporters over the last ten years. Little did we know that we’d connect with so many new ones in the wider football and design fields. Our jerseys have been bought by fans all around the UK and across the pond (Kentucky, California, Philadelphia)… we’ve connected with followers in Houston, Helsinki, Melbourne, Atlanta and Sao Paolo to name just a few… and we’ve been blown away by the number of lovely messages from people who back what we do. Proud is an understatement.